Keller Williams Aces Customer Satisfaction Test!

There is a list  of things that we know as fundamental truths. Today, people add to that list the fact that home sellers and buyers seem to dislike their real estate companies. According to a recent report by J.D. Power and Associates, home buyer satisfaction with national real estate companies fell to it's lowest level in the history of the five-year old study, a record low on par with mortgage rates.

"Although  home buyers and sellers are aware of continuing challenges in the real estate market, a key reason satisfaction is down is that customer expectations are not being met, either in terms of sellers having to compromise on their listing price, or for buyers who are compromising on the home’s condition and size,” Christina Cooley, senior manager of the real estate practice at J.D. Power and Associates, offered in a statement.

The study tied real estate companies viewed more favorably by buyers and sellers to the frequency with which these companies capture a sizeable proportion of the listing price. The firm said that sellers report obtaining 89 percent of their listing prices from their real estate companies.
Several companies withstood the test of customer satisfaction – at least by the standards of 2,990 evaluations and more than 2,790 respondents. These included Keller Williams, which J.D. Power found ranking highest in both buyer and seller categories, with lofty scores among agents and salespeople to boot.

Buyers ranked Prudential Mortgage second after Keller Williams and sellers second-placed Coldwell Banker.

According to Cooley, companies like these “set themselves apart in terms of working closely with their customers and meeting their needs,” a courtesy that she says “may play an important role in both managing expectations, but more importantly, exceeding them.”

The Keller Williams Waterford Lakes Market Center, located at 12301 Lake Underhill Rd. Suite 111, Orlando, Fl was established in 2005 and has 103 associates.

For more information, contact Rick Bosley, Team Leader of Keller Williams Advantage II Realty at 321-277-5791.