With nearly a quarter of all visitor traffic to online real estate sites coming from mobile devices, property professionals should make sure their web sites are compatible.
Due to the fact that smartphone screen sizes are a fraction of traditional computer screens, it’s important to emphasize the site’s most important elements in a simple top-down format, according to Brian Boero of the real estate marketing and design consulting firm 1000watt.
“Highlight your most critical information,” Boero told an audience at the recent Inman Real Estate Connect conference in San Francisco.
However, a simpler format cannot water down information found on a home website, says Curt Beardsley of Realtor.com, who also spoke at the event. “[Website visitors] want a single user experience,” he said.
Along with an upswing in the popularity of mobile communications, social media is becoming more crutial in its role in real estate; but Connect speakers stressed that agents must have a strategy that allows them to be consistent and that encourages interaction.
That being said, C.C. Holland of Pacific Union International recommends agents center 80 percent of their social media content around local knowledge, themselves and their passions in life, while concentrating the other 20 percent on business.
Source: Inman News (08/07/12) Hagey, Paul
Due to the fact that smartphone screen sizes are a fraction of traditional computer screens, it’s important to emphasize the site’s most important elements in a simple top-down format, according to Brian Boero of the real estate marketing and design consulting firm 1000watt.
“Highlight your most critical information,” Boero told an audience at the recent Inman Real Estate Connect conference in San Francisco.
However, a simpler format cannot water down information found on a home website, says Curt Beardsley of Realtor.com, who also spoke at the event. “[Website visitors] want a single user experience,” he said.
Along with an upswing in the popularity of mobile communications, social media is becoming more crutial in its role in real estate; but Connect speakers stressed that agents must have a strategy that allows them to be consistent and that encourages interaction.
That being said, C.C. Holland of Pacific Union International recommends agents center 80 percent of their social media content around local knowledge, themselves and their passions in life, while concentrating the other 20 percent on business.
Source: Inman News (08/07/12) Hagey, Paul
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