Keller Williams Aces Customer Satisfaction Test!

There is a list  of things that we know as fundamental truths. Today, people add to that list the fact that home sellers and buyers seem to dislike their real estate companies. According to a recent report by J.D. Power and Associates, home buyer satisfaction with national real estate companies fell to it's lowest level in the history of the five-year old study, a record low on par with mortgage rates.

"Although  home buyers and sellers are aware of continuing challenges in the real estate market, a key reason satisfaction is down is that customer expectations are not being met, either in terms of sellers having to compromise on their listing price, or for buyers who are compromising on the home’s condition and size,” Christina Cooley, senior manager of the real estate practice at J.D. Power and Associates, offered in a statement.

The study tied real estate companies viewed more favorably by buyers and sellers to the frequency with which these companies capture a sizeable proportion of the listing price. The firm said that sellers report obtaining 89 percent of their listing prices from their real estate companies.
Several companies withstood the test of customer satisfaction – at least by the standards of 2,990 evaluations and more than 2,790 respondents. These included Keller Williams, which J.D. Power found ranking highest in both buyer and seller categories, with lofty scores among agents and salespeople to boot.

Buyers ranked Prudential Mortgage second after Keller Williams and sellers second-placed Coldwell Banker.

According to Cooley, companies like these “set themselves apart in terms of working closely with their customers and meeting their needs,” a courtesy that she says “may play an important role in both managing expectations, but more importantly, exceeding them.”

The Keller Williams Waterford Lakes Market Center, located at 12301 Lake Underhill Rd. Suite 111, Orlando, Fl was established in 2005 and has 103 associates.

For more information, contact Rick Bosley, Team Leader of Keller Williams Advantage II Realty at 321-277-5791.

Get the Most Out of Your Social Media and Mobile Devices for your Real Estate Business!

With nearly a quarter of all visitor traffic to online real estate sites coming from mobile devices, property professionals should make sure their web sites are compatible.

Due to the fact that smartphone screen sizes are a fraction of traditional computer screens, it’s important to emphasize the site’s most important elements in a simple top-down format, according to Brian Boero of the real estate marketing and design consulting firm 1000watt.

“Highlight your most critical information,” Boero told an audience at the recent Inman Real Estate Connect conference in San Francisco.

However, a simpler format cannot water down information found on a home website, says Curt Beardsley of Realtor.com, who also spoke at the event. “[Website visitors] want a single user experience,” he said.

Along with an upswing in the popularity of mobile communications, social media is becoming more crutial in its role in real estate; but Connect speakers stressed that agents must have a strategy that allows them to be consistent and that encourages interaction.

That being said, C.C. Holland of Pacific Union International recommends agents center 80 percent of their social media content around local knowledge, themselves and their passions in life, while concentrating the other 20 percent on business.

Source: Inman News (08/07/12) Hagey, Paul